History of the Practice
Uptown EyeCare & Optical has served the residents of downtown and NW Portland for many decades. Dr. Leonard Friedman started the practice in 1964, in what was formerly a Buster Brown shoe store, providing vision therapy and stressing the relationship between good visual skills and reading. Dr. William Berman purchased the practice in 1987 allowing Dr. Friedman to retire soon after.
After the untimely death of Dr. Berman in January of 2000, Dr. Julie Demaree purchased the practice.
In November 2001, the office underwent a major remodel adding a second exam room, upgrading the frame lines, and generally making the facilities more open and inviting. The practice joined Vision Source, North America’s premier network of private practice optometrists, in December of 2002.
Dr. Zuzana Friberg joined the practice in December of 2007 and ultimately bought all the shares of the practice from Dr. Demaree in May of 2008. The practice underwent partial interior re-design and remodeling in 2009 & 2012 in addition to adding roof skylights to provide the space with more external light. Over the years, the practice acquired the latest medical equipment to become a true full-scope optometric clinic. The last stages of interior re-design were finished in August of 2015 and our storefront and external signage were re-designed and updated at the end of 2017.